{"id":23479,"date":"2025-01-03T02:26:25","date_gmt":"2025-01-03T02:26:25","guid":{"rendered":"https:\/\/hosteko.com\/blog\/?p=23479"},"modified":"2025-01-03T02:26:25","modified_gmt":"2025-01-03T02:26:25","slug":"tipe-digital-advertising","status":"publish","type":"post","link":"https:\/\/hosteko.com\/blog\/tipe-digital-advertising","title":{"rendered":"Platform yang Tepat Untuk Advertising"},"content":{"rendered":"

Digital Advertising yang Harus Diketahui<\/span><\/h1>\n

Yang<\/span> awalnya<\/span> hanya<\/span> berupa<\/span> gambar<\/span> statis<\/span> di<\/span> bagian<\/span> atas<\/span> website<\/span> kini<\/span> iklan<\/span> digital terus berkembang. <\/span>Faktanya,<\/span> hal<\/span> ini<\/span> sekarang<\/span> sudah<\/span> menjadi<\/span> hal<\/span> yang<\/span> lumrah<\/span> bagi<\/span> para<\/span> pemasar.<\/span><\/p>\n

Untuk p<\/span>emula<\/span> di<\/span> bidang<\/span> pemasaran<\/span> mungkin<\/span> akan<\/span> kebingungan<\/span> ketika<\/span> mencoba<\/span> memahami<\/span> berbagai<\/span> contoh<\/span> periklanan<\/span> yang<\/span> ada<\/span> dan<\/span> memutuskan<\/span> media<\/span> mana<\/span> yang<\/span> cocok<\/span> sebagai<\/span> media<\/span> periklanan<\/span> untuk<\/span> bisnisnya.<\/span><\/p>\n

Membuat<\/span> iklan<\/span> memang<\/span> tidak<\/span> mudah,<\/span> namun<\/span> menggunakan<\/span> platform<\/span> yang<\/span> tepat<\/span> bisa<\/span> mempermudahnya. <\/span>Di<\/span> bawah<\/span> ini<\/span> kita<\/span> akan<\/span> membahas<\/span> jenis<\/span> dan<\/span> contoh<\/span> periklanan<\/span> digital,<\/span> serta<\/span> kapan<\/span> waktu<\/span> yang<\/span> tepat<\/span> untuk<\/span> menggunakan<\/span> periklanan<\/span> digital : <\/span><\/p>\n

1. Search Engine Marketing<\/span><\/h1>\n

Iklan<\/span> ini<\/span> sangat<\/span> efektif<\/span> bila<\/span> ditampilkan<\/span> di<\/span> mesin<\/span> telusur,<\/span> karena<\/span> calon<\/span> pelanggan<\/span> yang<\/span> menelusuri<\/span> kata<\/span> kunci<\/span> tersebut<\/span> kemungkinan<\/span> besar<\/span> akan<\/span> melihat<\/span> iklan<\/span> Anda<\/span>. Orang-orang<\/span> yang<\/span> menemukan<\/span> iklan<\/span> penelusuran<\/span> Anda<\/span> adalah<\/span> orang-orang<\/span> yang<\/span> mencari<\/span> produk<\/span> Anda<\/span> atau<\/span> produk<\/span> atau<\/span> layanan<\/span> serupa.<\/span><\/p>\n

Oleh<\/span> karena<\/span> itu,<\/span> iklan<\/span> yang<\/span> Anda<\/span> jalankan<\/span> tidak<\/span> akan<\/span> dilihat<\/span> oleh<\/span> orang<\/span> yang<\/span> belum<\/span> pernah<\/span> mendengar<\/span> produk<\/span> atau<\/span> layanan<\/span> Anda. Search Engine Marketing merupakan jenis pemasaran digital yang mencakup iklan PPC atau bayar per klik.<\/span><\/p>\n

Iklan PPC memungkinkan Anda membuat iklan khusus sendiri, menetapkan anggaran, dan melihat metrik setelah iklan Anda dipublikasikan. Di PPC, ada dua jenis iklan yang bisa ditempatkan di mesin pencari seperti Google : iklan pencarian dan iklan bergambar. Iklan pencarian muncul ketika pengguna memasukkan kata kunci ke mesin pencari.<\/span><\/p>\n

2. Iklan Bergambar (Display Ads)<\/strong><\/span><\/h1>\n

Iklan bergambar<\/span> adalah<\/span> iklan<\/span> yang<\/span> muncul<\/span> di<\/span> situs<\/span> web<\/span> lain. <\/span>Calon<\/span> pelanggan<\/span> yang<\/span> melihat<\/span> iklan<\/span> bergambar<\/span> ditargetkan<\/span> setelah<\/span> mencari<\/span> produk<\/span> atau<\/span> layanan<\/span> atau<\/span> secara<\/span> tidak<\/span> sengaja<\/span> mengunjungi<\/span> situs<\/span> web<\/span> yang<\/span> berisi<\/span> iklan<\/span> tersebut. <\/span>Saat<\/span> menggunakan<\/span> iklan<\/span> bergambar,<\/span> pemasar<\/span> biasanya<\/span> menargetkan<\/span> orang-orang<\/span> yang<\/span> belum<\/span> pernah<\/span> mendengar<\/span> tentang<\/span> produk<\/span> tersebut. <\/span><\/p>\n

Artinya<\/span> iklan<\/span> ini<\/span> fokus<\/span> pada<\/span> peningkatan<\/span> brand<\/span> awareness. <\/span>Iklan<\/span> Bergambar<\/span> Google<\/span> memungkinkan<\/span> Anda<\/span> menjangkau<\/span> lebih<\/span> dari<\/span> 90%<\/span> pengguna<\/span> di<\/span> lebih<\/span> dari<\/span> 2<\/span> juta<\/span> situs<\/span> web<\/span> di<\/span> internet. <\/span>Saya<\/span> ingin<\/span> menekankan<\/span> di<\/span> sini<\/span> bahwa<\/span> meskipun<\/span> ini<\/span> adalah<\/span> angka<\/span> yang<\/span> besar,<\/span> hal<\/span> ini<\/span> tidak<\/span> menjamin<\/span> bahwa<\/span> iklan<\/span> Anda<\/span> akan<\/span> menghasilkan<\/span> konversi. <\/span>Iklan<\/span> bergambar<\/span> tersedia<\/span> dalam<\/span> berbagai<\/span> ukuran.<\/span><\/p>\n

Oleh<\/span> karena<\/span> itu,<\/span> sebaiknya<\/span> jalankan<\/span> beberapa<\/span> eksperimen<\/span> individual<\/span> untuk<\/span> melihat<\/span> iklan<\/span> mana<\/span> yang<\/span> mendorong<\/span> konversi<\/span> paling<\/span> banyak<\/span> untuk<\/span> merek<\/span> Anda. <\/span>Anda<\/span> dapat<\/span> menggunakan<\/span> dua<\/span> contoh<\/span> periklanan<\/span> digital<\/span> sekaligus<\/span> untuk<\/span> mendapatkan<\/span> wawasan<\/span> pelanggan<\/span> dari<\/span> sudut<\/span> yang<\/span> berbeda. <\/span>Untuk<\/span> membuat<\/span> periklanan<\/span> digital<\/span> Anda<\/span> lebih<\/span> efektif,<\/span> coba<\/span> bedakan<\/span> antara<\/span> pemirsa<\/span> yang<\/span> belum<\/span> pernah<\/span> mendengar<\/span> layanan<\/span> atau<\/span> produk<\/span> Anda<\/span> dan<\/span> pelanggan<\/span> yang<\/span> tahu<\/span> apa<\/span> yang<\/span> diharapkan<\/span> dari<\/span> layanan<\/span> Anda.<\/span><\/p>\n

3. Google Shopping Ads<\/strong><\/span><\/h1>\n

Jenis iklan ini paling baik jika Anda memiliki 500 produk mungkin bisa lebih. Namun jika Anda menjalankan bisnis kecil dan memiliki jumlah produk yang terbatas untuk dijual, iklan Google Shopping Ads ini tidak direkomendasikan.<\/p>\n

Iklan ini juga termasuk kategori PPC yang menampilkan produk dan gambar serta harga produk dari website produk tersebut. Untuk menyiapkan<\/span> tampilan<\/span> jenis<\/span> ini<\/span> sangat<\/span> mudah. <\/span>Pertama,<\/span> unggah<\/span> produk<\/span> Anda<\/span> ke<\/span> Google<\/span> Merchant<\/span> Center. <\/span>Kemudian<\/span> Anda<\/span> dapat<\/span> membuat<\/span> kampanye<\/span> belanja.<\/span><\/p>\n

4. Social Media Advertising<\/span><\/h1>\n

Periklanan<\/span> Media<\/span> Sosial<\/span> memiliki<\/span> berbagai<\/span> jenis<\/span> kampanye<\/span> periklanan<\/span> digital<\/span> yang<\/span> harus<\/span> Anda<\/span> jalankan<\/span> sebagai<\/span> wirausaha. <\/span>Anda<\/span> dapat<\/span> beriklan<\/span> di<\/span> LinkedIn,<\/span> Pinterest,<\/span> atau<\/span> YouTube.<\/span><\/p>\n

Anda<\/span> dapat<\/span> beriklan<\/span> di<\/span> platform<\/span> ini<\/span> untuk<\/span> menghasilkan<\/span> prospek,<\/span> meningkatkan<\/span> penjualan,<\/span> meningkatkan<\/span> kesadaran<\/span> merek,<\/span> dan<\/span> menjangkau<\/span> semua<\/span> orang. <\/span>Semua<\/span> platform<\/span> ini<\/span> bagus,<\/span> tapi<\/span> kita<\/span> hanya<\/span> akan<\/span> membicarakan<\/span> Facebook<\/span> dan<\/span> Instagram<\/span> dalam<\/span> diskusi<\/span> ini.<\/span><\/p>\n

Facebook dan Instagram<\/strong><\/span><\/h1>\n

Apakah<\/span> Anda<\/span> ingin<\/span> meningkatkan<\/span> kesadaran<\/span> akan<\/span> produk<\/span> Anda? <\/span>Jika<\/span> ya,<\/span> Facebook<\/span> adalah<\/span> tempat<\/span> yang<\/span> tepat<\/span> untuk<\/span> iklan<\/span> Anda. K<\/span>enapa<\/span> begitu? <\/span>Tentu<\/span> saja<\/span> karena<\/span> Facebook<\/span> adalah<\/span> salah<\/span> satu<\/span> platform<\/span> periklanan<\/span> tertua<\/span> dan<\/span> terpopuler.<\/span><\/p>\n

Saat<\/span> Anda<\/span> beriklan<\/span> di<\/span> Facebook,<\/span> Anda<\/span> dapat<\/span> menampilkan<\/span> berbagai<\/span> jenis<\/span> iklan<\/span> bergantung<\/span> pada<\/span> tujuan<\/span> periklanan<\/span> Anda, misalnya m<\/span>enargetkan<\/span> produk<\/span> berdasarkan<\/span> demografi,<\/span> lokasi,<\/span> atau<\/span> minat<\/span> pelanggan<\/span> tertentu. <\/span>Membuat <\/span>iklan<\/span> di<\/span> Facebook<\/span> menggunakan<\/span> Facebook\u2019s Ads Manager <\/span>Anda<\/span> dapat<\/span> dengan<\/span> mudah<\/span> mengintegrasikan<\/span> iklan<\/span> yang<\/span> sama<\/span> ke<\/span> Instagram,<\/span> dan<\/span> iklan<\/span> di<\/span> Instagram<\/span> diintegrasikan<\/span> langsung<\/span> ke<\/span> dalam<\/span> platform<\/span> itu<\/span> sendiri. <\/span><\/p>\n

Mayoritas<\/span> penggunanya<\/span> berasal<\/span> dari<\/span> luar<\/span> Amerika<\/span> Serikat,<\/span> jadi<\/span> jika<\/span> ingin<\/span> berpromosi<\/span> lebih<\/span> global,<\/span> Anda<\/span> bisa<\/span> menggunakan<\/span> Instagram<\/span> sebagai<\/span> platform<\/span> periklanan. <\/span>Sebelum<\/span> beriklan<\/span> di<\/span> Instagram<\/span> atau<\/span> Facebook,<\/span> lakukan<\/span> riset<\/span> pasar<\/span> untuk<\/span> memahami<\/span> di<\/span> mana<\/span> calon<\/span> pelanggan<\/span> Anda<\/span> menghabiskan<\/span> waktunya,<\/span> platform<\/span> media <\/span>sosial<\/span> mana<\/span> yang<\/span> sering<\/span> mereka<\/span> kunjungi,<\/span> dan<\/span> platform<\/span> media<\/span> sosial<\/span> mana<\/span> yang<\/span> perlu<\/span> mereka<\/span> cari<\/span> tahu.<\/span><\/p>\n

Karena masih banyak <\/span>orang<\/span> yang<\/span> menggunakan<\/span> Facebook<\/span> tetapi<\/span> tidak<\/span> menggunakan<\/span> Instagram,<\/span> atau<\/span> sebaliknya. <\/span>Padahal<\/span> Instagram<\/span> dan<\/span> Facebook<\/span> saling<\/span> berkaitan. Dipostingannya sendiri iklan dan postingan biasa dapt dibedakan seperti,<\/span> Anda<\/span> dapat<\/span> menambahkan<\/span> tombol<\/span> yang<\/span> dapat <\/span>diklik<\/span> ke<\/span> foto<\/span> yang<\/span> bertuliskan<\/span> “Pelajari<\/span> Lebih<\/span> Lanjut”<\/span><\/em> atau<\/span> “Beli<\/span> <\/em>Sekarang”<\/em>,<\/span> atau<\/span> Anda<\/span> dapat<\/span> menampilkan<\/span> teks<\/span> “Disponsori”<\/span> <\/em>pada<\/span> foto.<\/span><\/p>\n

Remarketing\/Retargeting Advertising<\/span><\/h1>\n

Contoh<\/span>\u00a0remarketing dan retargeting adalah<\/span> menunjukkan<\/span> minat<\/span> pelanggan<\/span> pada<\/span> produk<\/span> yang<\/span> mereka<\/span> telusuri<\/span> sebelumnya. <\/span>Misalnya,<\/span> jika<\/span> pelanggan<\/span> menelusuri<\/span> sepatu<\/span> di<\/span> toko<\/span> online,<\/span> beberapa<\/span> sepatu<\/span> yang<\/span> sesuai<\/span> dengan<\/span> penelusuran<\/span> sebelumnya<\/span> akan<\/span> selalu<\/span> muncul<\/span> di<\/span> akunnya<\/span> di<\/span> masa<\/span> mendatang. <\/span><\/p>\n

Anda bisa m<\/span>elakukan<\/span> penelitian<\/span> melalui<\/span> email,<\/span> media<\/span> sosial,<\/span> dan<\/span> SEM<\/span> maka remarketing dan retargeting dipastikan berhasil<\/span> dan lebih<\/span> efisien. <\/span>Dengan<\/span> cara<\/span> ini,<\/span> pelanggan<\/span> Anda<\/span> tidak<\/span> akan<\/span> melewatkan<\/span> satu<\/span> iklan<\/span> pun<\/span> untuk<\/span> produk<\/span> Anda<\/span>. Mengirim<\/span> email<\/span> untuk <\/span>menargetkan<\/span> ulang<\/span> di<\/span> media<\/span> sosial<\/span> lebih baik,<\/span> dibandingkan<\/span> hanya<\/span> menargetkan<\/span> ulang<\/span> sekali<\/span> saja.<\/span><\/p>\n

Format<\/span> iklan<\/span> dinamis<\/span> mendorong<\/span> pelanggan<\/span> untuk<\/span> mengunjungi<\/span> situs<\/span> Anda<\/span> dan<\/span> membeli<\/span> lagi,<\/span> meskipun<\/span> dianggap<\/span> sebagai<\/span> iklan<\/span> biasa,<\/span> namun<\/span> setiap<\/span> kali<\/span> pelanggan <\/span>mengklik<\/span> suatu<\/span> produk,<\/span> mereka<\/span> diarahkan<\/span> ke<\/span> situs<\/span> web<\/span> Anda.<\/span><\/p>\n

Video Marketing<\/span><\/h1>\n

Iklan<\/span> video<\/span> adalah<\/span> opsi<\/span> yang<\/span> memungkinkan<\/span> Anda<\/span> berinteraksi<\/span> dengan<\/span> audiens<\/span> lebih<\/span> cepat. <\/span>Membuat<\/span> iklan<\/span> video<\/span> memang tidak mudah<\/span>,<\/span> namun<\/span> jika<\/span> Anda<\/span> dapat<\/span> memberikan<\/span> informasi<\/span> dengan<\/span> cepat<\/span> yang mudah dipahami<\/span> oleh <\/span>pelanggan,<\/span> mereka<\/span> akan<\/span> lebih<\/span> cenderung<\/span> mendengarkan<\/span> dan<\/span> melihat<\/span> informasi<\/span> Anda. <\/span><\/p>\n

Saat<\/span> ini<\/span> banyak<\/span> orang<\/span> yang<\/span> menyukai <\/span>kepuasan<\/span> instan,<\/span> sehingga<\/span> beriklan<\/span> dengan<\/span> video<\/span> terbukti<\/span> bermanfaat<\/span> dalam<\/span> jangka<\/span> panjang. <\/span>Dengan<\/span> populernya<\/span> platform<\/span> iklan<\/span> video<\/span> di<\/span> media<\/span> sosial<\/span> saat<\/span> ini,<\/span> strategi<\/span> iklan<\/span> video<\/span> dinilai<\/span> lebih<\/span> efisien<\/span> dan<\/span> mampu<\/span> memuaskan<\/span> feed<\/span> berita<\/span> pelanggan<\/span> dibandingkan<\/span> iklan<\/span> teks.<\/span><\/p>\n

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\n 5\/5 - (1 vote) <\/div>\n <\/div>\n","protected":false},"excerpt":{"rendered":"

Digital Advertising yang Harus Diketahui Yang awalnya hanya berupa gambar statis di bagian atas website kini iklan digital terus berkembang. Faktanya, hal ini sekarang sudah menjadi hal yang lumrah bagi para pemasar. Untuk pemula di bidang pemasaran mungkin akan kebingungan ketika mencoba memahami berbagai contoh periklanan yang ada dan memutuskan media mana yang cocok sebagai […]<\/p>\n","protected":false},"author":13,"featured_media":23485,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"twitter_2392824914_2392824914":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"enabled":false},"version":2}},"categories":[837,153],"tags":[10274,10273,10276,10275],"class_list":["post-23479","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-berita","category-pengetahuan-umum","tag-digital-advertising","tag-facebooks-ads-manager","tag-jenis-digital-advertising-dan-penjelasannya","tag-platform-media-sosial-yang-mudah-untuk-beriklan"],"featured_image_src":{"landsacpe":["https:\/\/hosteko.com\/htk-blog\/wp-content\/uploads\/2025\/01\/Digital-Advertising-1140x445.png",1140,445,true],"list":["https:\/\/hosteko.com\/htk-blog\/wp-content\/uploads\/2025\/01\/Digital-Advertising-463x348.png",463,348,true],"medium":["https:\/\/hosteko.com\/htk-blog\/wp-content\/uploads\/2025\/01\/Digital-Advertising-300x169.png",300,169,true],"full":["https:\/\/hosteko.com\/htk-blog\/wp-content\/uploads\/2025\/01\/Digital-Advertising.png",1366,768,false]},"yoast_head":"\nPlatform yang Tepat Untuk Advertising - Hosteko Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hosteko.com\/blog\/tipe-digital-advertising\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Platform yang Tepat Untuk Advertising - Hosteko Blog\" \/>\n<meta property=\"og:description\" content=\"Digital Advertising yang Harus Diketahui Yang awalnya hanya berupa gambar statis di bagian atas website kini iklan digital terus berkembang. 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