{"id":23885,"date":"2025-01-21T06:57:39","date_gmt":"2025-01-21T06:57:39","guid":{"rendered":"https:\/\/hosteko.com\/blog\/?p=23885"},"modified":"2025-01-21T06:57:39","modified_gmt":"2025-01-21T06:57:39","slug":"ukuran-gambar-feed-tiktok-dan-stories-tiktok-pada-umumnya","status":"publish","type":"post","link":"https:\/\/hosteko.com\/blog\/ukuran-gambar-feed-tiktok-dan-stories-tiktok-pada-umumnya","title":{"rendered":"Ukuran Gambar Feed TikTok Dan Stories TikTok Pada Umumnya"},"content":{"rendered":"

\u00a0Feed, Story dan Ads TikTok<\/span><\/strong><\/span><\/p>\n

TikTok<\/span> adalah<\/span> aplikasi<\/span> terpopuler<\/span> di<\/span> dunia,<\/span> melampaui<\/span> Instagram,<\/span> Facebook,<\/span> dan<\/span> Twitter<\/span> dalam<\/span> hal<\/span> popularitas. <\/span>Aplikasi<\/span> ini<\/span> dikagumi<\/span> jutaan<\/span> pengguna<\/span> dari<\/span> berbagai<\/span> kalangan,<\/span> mulai<\/span> dari<\/span> anak-anak<\/span> hingga<\/span> dewasa,<\/span> karena<\/span> jangkauannya<\/span> yang<\/span> luas<\/span> dan<\/span> menjadi<\/span> platform<\/span> yang<\/span> tepat<\/span> untuk<\/span> menyajikan<\/span> dan<\/span> mempromosikan<\/span> video<\/span> bergenre<\/span> apa<\/span> pun. <\/span><\/span><\/p>\n

Banyak<\/span> merek<\/span> dan<\/span> bisnis<\/span> mulai<\/span> beriklan<\/span> di<\/span> TikTok<\/span> untuk <\/span>mengembangkan<\/span> bisnis<\/span> mereka,<\/span> dan<\/span> merek-merek<\/span> ini<\/span> umumnya<\/span> menargetkan<\/span> audiens<\/span> yang<\/span> lebih<\/span> muda,<\/span> dengan<\/span> 41%<\/span> pengguna<\/span> TikTok<\/span> berusia<\/span> antara<\/span> 16<\/span> dan<\/span> 24<\/span> tahun. <\/span>Format<\/span> video<\/span> dengan menentukan<\/span> durasi,<\/span> latar<\/span> belakang,<\/span> filter,<\/span> dan<\/span> efek<\/span> pilihan<\/span> Anda. <\/span>Berkreasilah<\/span> dan<\/span> buat<\/span> video<\/span> Anda<\/span> semenarik mungkin. <\/span><\/span><\/p>\n

Dengan<\/span> membuat<\/span> video<\/span> yang<\/span> menarik,<\/span> Anda<\/span> dapat<\/span> menarik<\/span> banyak<\/span> penonton<\/span> yang<\/span> ingin<\/span> membeli<\/span> produk<\/span> yang<\/span> dipromosikan. <\/span><\/span>Namun,<\/span> jika<\/span> Anda<\/span> mengunggah<\/span> video<\/span> ke<\/span> TikTok,<\/span> Anda<\/span> perlu<\/span> memperhatikan<\/span> ukuran<\/span> gambar,<\/span> baik<\/span> di<\/span> feed <\/span>maupun<\/span> di<\/span> Stories<\/span> TikTok. Diartikel ini kami akan menjelaskan ukuran gambar yang benar agar video atau foto bisa terlihat bagus dan aesthetic saat diunggah.<\/span><\/span><\/p>\n

 <\/p>\n

Ukuran Gambar Postingan TikTok Feed, Story, Ads yang Umum Digunakan<\/strong><\/span><\/span><\/p>\n

Periklanan<\/span> memerlukan<\/span> biaya tersendiri<\/span>,<\/span> seperti<\/span> iklan<\/span> berbayar<\/span> di<\/span> TikTok. <\/span>Jika<\/span> Anda<\/span> ingin<\/span> iklan<\/span> yang<\/span> Anda<\/span> unggah<\/span> berkinerja<\/span> baik,<\/span> Anda<\/span> perlu<\/span> mengoptimalkannya<\/span> untuk<\/span> platform<\/span> dan<\/span> audiens<\/span> Anda. <\/span>TikTok<\/span> menetapkan<\/span> spesifikasi<\/span> iklan<\/span> tergantung<\/span> di<\/span> mana<\/span> iklan<\/span> tersebut<\/span> ditempatkan,<\/span> termasuk<\/span> konfigurasi<\/span> iklan,<\/span> rasio<\/span> aspek,<\/span> resolusi<\/span> gambar,<\/span> jenis<\/span> file,<\/span> dan<\/span> durasi<\/span> iklan. <\/span>Hal<\/span> ini<\/span> bervariasi<\/span> tergantung<\/span> pada<\/span> penempatan<\/span> iklan. <\/span>Ukuran<\/span> gambar<\/span> dan<\/span> video<\/span> umum<\/span> yang<\/span> umum<\/span> digunakan<\/span> dalam<\/span> iklan<\/span> TikTok<\/span> adalah:<\/span><\/span><\/p>\n

 <\/p>\n

Spesifikasi Ukuran Gambar Iklan untuk TikTok In-Feed Ads<\/strong><\/span><\/p>\n

Iklan dalam bentuk feed ini akan muncul di feed dalam aplikasi pengguna dan memiliki komponen berikut :<\/em><\/span><\/p>\n

    \n
  1. Video<\/span><\/li>\n
  2. Gambar tampilan iklan<\/span><\/li>\n
  3. Nama brand \/ aplikasi<\/span><\/li>\n
  4. Deskripsi iklan<\/span><\/li>\n<\/ol>\n

    Jika Anda menggunakan iklan format ini maka spesifikasi untuk video iklan :<\/em><\/span><\/p>\n

      \n
    1. Rasio aspek yang disarankan adalah 9:16, 1: 1, atau 16: 9<\/span><\/li>\n
    2. Opsi resolusi mencakup 720 x 1280 piksel, 640 x 640 piksel, dan 1280 x 720 piksel<\/span><\/li>\n
    3. Anda dapat menggunakan file MP4, MPEG, MOV, atau AVI di iklan Anda<\/span><\/li>\n
    4. Durasi video harus antara 5 dan 16 detik<\/span><\/li>\n
    5. Ukuran file video harus kurang dari 500 MB<\/span><\/li>\n<\/ol>\n

      Spesifikasi gambar tampilan iklan juga harus mempunyai ukuran :<\/em><\/span><\/p>\n

        \n
      1. Rasio aspek yang ditentukan adalah 1: 1<\/span><\/li>\n
      2. Ukuran file kurang dari 50 KB<\/span><\/li>\n
      3. Jenis file harus PNG, JPEG, atau JPG<\/span><\/li>\n
      4. Perhatikan juga spesifikasi untuk nama brand \/ aplikasi, yakni :<\/span><\/li>\n
      5. TikTok memungkinkan 2-20 karakter bahasa Inggris untuk menampilkan nama merek pada iklan<\/span><\/li>\n
      6. Emoji tidak boleh disertakan<\/span><\/li>\n
      7. Tanda baca dan spasi juga dihitung sebagai karakter<\/span><\/li>\n
      8. Nama aplikasi harus memiliki 4-40 karakter bahasa Inggris<\/span><\/li>\n
      9. Batas karakter nama bervariasi menurut bahasa, sistem operasi, dan model perangkat<\/span><\/li>\n<\/ol>\n

        Perhatikan juga spesifikasi untuk deskripsi iklan :<\/em><\/span><\/p>\n

          \n
        1. Batas karakter deskripsi iklan dalam bahasa Inggris adalah 12-100<\/span><\/li>\n
        2. Deskripsi yang lebih panjang diperbolehkan, tetapi berisiko terpotong di bagian akhir<\/span><\/li>\n
        3. Emoji, tanda kurung kurawal, dan tanda pagar diperbolehkan.<\/span><\/li>\n
        4. Tanda baca dan spasi juga dihitung sebagai karakter <\/span><\/li>\n<\/ol>\n

           <\/p>\n

          Spesifikasi Ukuran Gambar Iklan untuk TikTok Story News Feed Series<\/strong><\/span><\/p>\n

          TikTok memiliki seri aplikasi umpan berita tertentu seperti Buzz, BuzzVideo, dan NewsRepublic. Iklan yang muncul dalam rangkaian ini memiliki spesifikasi yang berbeda dengan iklan dalam feed. Iklan video ini memiliki konstituen berikut :<\/span><\/p>\n

            \n
          1. Video<\/span><\/li>\n
          2. Nama brand \/ aplikasi<\/span><\/li>\n
          3. Deskripsi iklan<\/span><\/li>\n<\/ol>\n

            Sedangkan spesifikasi untuk video iklan ini adalah :<\/em><\/span><\/p>\n

              \n
            1. Rasio aspek yang direkomendasikan adalah 16: 9 atau 1: 1<\/span><\/li>\n
            2. Jenis file sama dengan iklan dalam feed<\/span><\/li>\n
            3. Tidak ada batasan pada resolusi video, tetapi sebaiknya tetap di atas 720\u00d71280 piksel<\/span><\/li>\n
            4. Anda dapat menggunakan video pendek dengan durasi berapa pun, tetapi tetap dalam rentang 5-60 detik<\/span><\/li>\n
            5. Ukuran file harus kurang dari 500 MB<\/span><\/li>\n<\/ol>\n

               <\/p>\n

              Saran Penerapan Terbaik Video TikTok Ads<\/strong><\/span><\/p>\n

              Sejak tahun 2019 lalu, TikTok memperkenalkan beberapa opsi iklan untuk menargetkan grup pengguna tertentu. Brand dapat memanfaatkan iklan untuk mendapatkan hasil yang lebih baik dari pemasaran di TikTok. Berikut adalah beberapa penerapan dan praktik terbaik yang perlu diikuti oleh pemasar dan pembuat konten di TikTok :<\/span><\/p>\n

                \n
              • Prioritaskan format video vertikal<\/strong><\/span><\/li>\n<\/ul>\n

                Untuk memberikan<\/span> tampilan<\/span> dan<\/span> nuansa<\/span> video<\/span> asli<\/span> pada<\/span> iklan<\/span> Anda,<\/span> semua<\/span> aset<\/span> video<\/span> harus<\/span> memenuhi<\/span> spesifikasi<\/span> iklan<\/span> yang<\/span> direkomendasikan. <\/span>Jika<\/span> tidak,<\/span> TikTok<\/span> mungkin<\/span> tidak<\/span> akan<\/span> menerima<\/span> iklan,<\/span> dan<\/span> bahkan<\/span> jika<\/span> pun<\/span> menerimanya,<\/span> mungkin<\/span> tidak<\/span> akan<\/span> berdampak<\/span> besar.<\/span>Iklan<\/span> mungkin<\/span> muncul<\/span> dan terlihat miring<\/span> atau<\/span> terpotong.<\/span><\/span><\/p>\n

                  \n
                • Batasi durasi video iklan<\/strong><\/span><\/li>\n<\/ul>\n

                  Pertahankan durasi video antara 9 sampai 15 detik saja, agar konten video iklan tidak terpotong.<\/span><\/p>\n

                    \n
                  • Mulailah dengan visual<\/strong><\/span><\/li>\n<\/ul>\n

                    Ketahuilah<\/span> bahwa<\/span> pengguna<\/span> internet<\/span> akan<\/span> dengan<\/span> senang<\/span> hati<\/span> menggeser<\/span> dan<\/span> menggulir<\/span> ke<\/span> postingan<\/span> berikutnya<\/span> jika<\/span> mereka<\/span> tidak<\/span> menemukan<\/span> konten<\/span> yang<\/span> menarik. <\/span>Ini<\/span> akan<\/span> mendorong<\/span> pemirsa<\/span> untuk<\/span> tetap<\/span> menonton<\/span> video<\/span> Anda. <\/span>Pikat<\/span> mereka<\/span> dengan<\/span> gambar<\/span> yang<\/span> menarik<\/span> perhatian.<\/span><\/span><\/p>\n

                      \n
                    • Pusatkan semua elemen penting<\/strong><\/span><\/li>\n<\/ul>\n

                      TikTok<\/span> biasanya<\/span> mengaburkan<\/span> tepian<\/span> luar<\/span> bingkai. <\/span>Oleh<\/span> karena<\/span> itu,<\/span> sebaiknya<\/span> semua<\/span> elemen<\/span> penting<\/span> iklan<\/span> Anda,<\/span> seperti<\/span> ajakan<\/span> bertindak<\/span> dan<\/span> nama<\/span> merek,<\/span> semuanya<\/span> ada<\/span> di<\/span> satu<\/span> tempat. <\/span>Tambahkan<\/span> Musik<\/span> Latar<\/span> TikTok<\/span> memerlukan<\/span> pengaturan<\/span> audio<\/span> untuk<\/span> menarik<\/span> perhatian<\/span> audiens<\/span> Anda. <\/span>Oleh<\/span> karena<\/span> itu,<\/span> sebaiknya<\/span> tambahkan<\/span> klip<\/span> musik<\/span> latar<\/span> atau<\/span> lagu<\/span> ke<\/span> iklan<\/span> Anda<\/span> alih-alih<\/span> subtitle.<\/span><\/span><\/p>\n

                        \n
                      • Jangan lupakan teks<\/strong><\/span><\/li>\n<\/ul>\n

                        Pengguna<\/span> media<\/span> sosial<\/span> yang<\/span> tertarik<\/span> untuk<\/span> mengeklik<\/span> cenderung<\/span> meninggalkan<\/span> iklan<\/span> Anda<\/span> sebelum<\/span> selesai. <\/span>Anda<\/span> dapat<\/span> menulis<\/span> teks<\/span> yang<\/span> ringkas<\/span> dan<\/span> informatif<\/span> sehingga<\/span> pemirsa<\/span> dapat<\/span> memahami<\/span> poin<\/span> utama<\/span> video<\/span> Anda<\/span> tanpa<\/span> harus<\/span> menonton<\/span> keseluruhan<\/span> video. <\/span>TikTok<\/span> menyarankan<\/span> Anda<\/span> menulis<\/span> teks<\/span> menggunakan<\/span> bahasa<\/span> lokal<\/span> Anda.<\/span><\/span><\/p>\n

                          \n
                        • Sertakan CTA yang menarik<\/strong><\/span><\/li>\n<\/ul>\n

                          Tidak ada gunanya berinvestasi dalam periklanan jika tidak menghasilkan keuntungan yang nyata karenanya sertakan CTA yang kuat dalam bentuk tombol native untuk mendorong penonton melakukan suatu tindakan.<\/span><\/p>\n

                           <\/p>\n

                          Kesimpulan<\/span> <\/strong><\/span><\/p>\n

                          Sejak<\/span> meluncurkan<\/span> program<\/span> periklanan<\/span> resminya<\/span> pada<\/span> Februari<\/span> 2019,<\/span> perusahaan<\/span> besar<\/span> seperti<\/span> Disney<\/span> dan<\/span> Nike<\/span> telah<\/span> mulai<\/span> memanfaatkan<\/span> peluang<\/span> baru<\/span> ini. <\/span>Tidak<\/span> seperti<\/span> Facebook<\/span> dan<\/span> Instagram,<\/span> platform<\/span> TikTok<\/span> belum<\/span> dibanjiri<\/span> iklan,<\/span> yang<\/span> memungkinkan<\/span> mereka<\/span> menikmati<\/span> posisi<\/span> monopoli. <\/span><\/span><\/p>\n

                          Namun,<\/span> apakah<\/span> beriklan<\/span> di<\/span> TikTok<\/span> merupakan<\/span> investasi<\/span> yang<\/span> layak<\/span> bagi<\/span> merek-merek<\/span> kecil? <\/span>Jawabannya<\/span> terletak<\/span> pada<\/span> demografi<\/span> audiens,<\/span> karena<\/span> TikTok<\/span> merupakan<\/span> saluran<\/span> yang<\/span> sebagian<\/span> besar<\/span> digunakan<\/span> oleh<\/span> orang-orang<\/span> berusia<\/span> di<\/span> bawah<\/span> 18<\/span> tahun. <\/span>Sangat<\/span> mungkin<\/span> pengujian<\/span> akan<\/span> dilanjutkan<\/span> pada<\/span> kelompok<\/span> usia<\/span> dewasa,<\/span> tetapi<\/span> tidak<\/span> ada<\/span> jaminan. <\/span>Jadi,<\/span> beriklan<\/span> di<\/span> TikTok<\/span> tidaklah<\/span> murah,<\/span> jadi<\/span> tentukan<\/span> dengan<\/span> jelas<\/span> target<\/span> audiens<\/span> Anda<\/span> sebelum<\/span> mulai<\/span> beriklan.<\/span><\/span><\/p>\n

                           <\/p>\n\n\n

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                          \n 5\/5 - (1 vote) <\/div>\n <\/div>\n","protected":false},"excerpt":{"rendered":"

                          \u00a0Feed, Story dan Ads TikTok TikTok adalah aplikasi terpopuler di dunia, melampaui Instagram, Facebook, dan Twitter dalam hal popularitas. Aplikasi ini dikagumi jutaan pengguna dari berbagai kalangan, mulai dari anak-anak hingga dewasa, karena jangkauannya yang luas dan menjadi platform yang tepat untuk menyajikan dan mempromosikan video bergenre apa pun. Banyak merek dan bisnis mulai beriklan […]<\/p>\n","protected":false},"author":13,"featured_media":23891,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"twitter_2392824914_2392824914":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"enabled":false},"version":2}},"categories":[153],"tags":[10438,10439,10441,10440],"class_list":["post-23885","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pengetahuan-umum","tag-feed-tiktok","tag-stoories-tiktok","tag-tiktok-ads","tag-ukuran-gambar-yang-sesuai-dengan-feed-dan-stories-tiktok"],"featured_image_src":{"landsacpe":["https:\/\/hosteko.com\/htk-blog\/wp-content\/uploads\/2025\/01\/TIMETO-1140x445.png",1140,445,true],"list":["https:\/\/hosteko.com\/htk-blog\/wp-content\/uploads\/2025\/01\/TIMETO-463x348.png",463,348,true],"medium":["https:\/\/hosteko.com\/htk-blog\/wp-content\/uploads\/2025\/01\/TIMETO-300x169.png",300,169,true],"full":["https:\/\/hosteko.com\/htk-blog\/wp-content\/uploads\/2025\/01\/TIMETO.png",1366,768,false]},"yoast_head":"\nUkuran Gambar Feed TikTok Dan Stories TikTok Pada Umumnya - Hosteko Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hosteko.com\/blog\/ukuran-gambar-feed-tiktok-dan-stories-tiktok-pada-umumnya\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ukuran Gambar Feed TikTok Dan Stories TikTok Pada Umumnya - Hosteko Blog\" \/>\n<meta property=\"og:description\" content=\"\u00a0Feed, Story dan Ads TikTok TikTok adalah aplikasi terpopuler di dunia, melampaui Instagram, Facebook, dan Twitter dalam hal popularitas. 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