{"id":2783,"date":"2019-11-30T06:47:32","date_gmt":"2019-11-30T06:47:32","guid":{"rendered":"https:\/\/hosteko.com\/blog\/?p=2783"},"modified":"2020-10-16T02:44:48","modified_gmt":"2020-10-16T02:44:48","slug":"apa-itu-google-display-network","status":"publish","type":"post","link":"https:\/\/hosteko.com\/blog\/apa-itu-google-display-network","title":{"rendered":"Apa itu Google Display Network?"},"content":{"rendered":"<p>Pernahkan anda belanja online? Atau membuka website belanja online? Kira-kira produk apa saja yang pernah anda cari?<\/p>\n<p>Ya, pasti banyak orang sering membuka website belanja online kan? Produk yang dijual juga berbagai macam jenisnya seperti pakaian, produk kecantikan, alat kesehatan, peralatan hobi dan lain sebagainya. Nah, dengan anda membuka website tersebut tentu anda juga melihat berbagai iklan yang bermunculan dan inilah yang disebut Google Display Network (GDN).<\/p>\n<h3><strong>Lalu, apa sih peran Google Display Network (GDN) pada website? <\/strong><\/h3>\n<p>Adapun perannya yaitu untuk meningkatkan jumlah <em>awareness<\/em> dan <em>exposure <\/em>terhadap calon pelanggan, menambah <em>leads<\/em> dan mengerucutkan target pasaran.<\/p>\n<p>Berikut saya akan menjelaskan tentang apa itu Google Display Network?<\/p>\n<h2><strong>Google Display Network (GDN)<\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2785 alignright\" src=\"https:\/\/hosteko.com\/htk-blog\/wp-content\/uploads\/2019\/11\/GDN-yellow.jpg\" alt=\"\" width=\"800\" height=\"450\" srcset=\"https:\/\/hosteko.com\/htk-blog\/wp-content\/uploads\/2019\/11\/GDN-yellow-768x432.jpg 768w, https:\/\/hosteko.com\/htk-blog\/wp-content\/uploads\/2019\/11\/GDN-yellow-555x312.jpg 555w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Google Display Network merupakan iklan yang berisi media visual seperti foto atau video yang dibuat pada Google Display Network. Iklan yang ditampilkan pada website sesuai dengan jenis bisnis. GDN mampu mengatur tanyangan iklan sesuai budget, menampilkan iklan yang menarik, dan menentukan target pelanggan yang tepat.<\/p>\n<p>Beberapa target layanan GDN yang diberikan kepada para pengguna, yaitu:<\/p>\n<ol>\n<li>\n<h4>Penargetan kata kunci<\/h4>\n<\/li>\n<\/ol>\n<p>Layanan ini menargetkan kata kunci pengguna dalam menampilkan iklan diseluruh jaringan network. Caranya yaitu dengan memaksimalkan kata kunci dan tema sesuai dengan produk, sehingga dapat meningkatkan <em>traffic website<\/em> secara signifikan.<\/p>\n<ol start=\"2\">\n<li>\n<h4>Penargetan Lokasi<\/h4>\n<\/li>\n<\/ol>\n<p>Iklan dapat ditempatkan pada semua situs web, dengan cara ditempatkan sesuai target pemasaran anda. Jika anda mengetahui <em>traffic website<\/em> yang ramai dan relevan dengan jenis produk, anda dapat memilih dimana iklan website yang akan ditempatkan. Selain itu, anda juga dapat menggunakan lokasi otomatis, lokasi negatif dan lokasi tertentu.<\/p>\n<ul>\n<li>Lokasi otomatis, secara otomatis google akan mencari website yang paling cocok dengan kata kunci yang digunakan<\/li>\n<li>Lokasi negative, anda dapat menghapus beberapa kata kunci yang tidak sesuai dengan keinginan anda.<\/li>\n<li>Lokasi tertentu, memilih sendiri lokasi yang anda tuju dan mengatur sendiri tawaran anda.<\/li>\n<\/ul>\n<ol start=\"3\">\n<li>\n<h4>Penargetan Interest (Ketertarikan)<\/h4>\n<\/li>\n<\/ol>\n<p>Penargetan ini dapat anda pilih sesuai dengan ketertarikan yang dimiliki calon pelanggan anda. Jika anda sudah menemukan ketertarikan yang sama dengan pelanggan, maka <em>conversion rate website<\/em> juga akan meningkat.<\/p>\n<ol start=\"4\">\n<li>\n<h4>Penargetan Remarketing<\/h4>\n<\/li>\n<\/ol>\n<p>Pemasaran ulang dapat digunakan untuk memaksimalkan penggunaan GDN. Google bekerja dengan menemukan target kembali dengan cara kebiasaan online pelanggan.<\/p>\n<ol start=\"5\">\n<li>\n<h4>Penargetan Topik<\/h4>\n<\/li>\n<\/ol>\n<p>Anda dapat memilih topik yang spesifik sehingga iklan akan muncul di website yang sesuai dengan jenis topic yang dipilih. Hal ini juga mampu untuk meningkatkan <em>brand awareness<\/em> bagi calon pelanggan.<\/p>\n<p>&nbsp;<\/p>\n<p>Diatas merupakan\u00a0 artikel mengenai Google Display Network. Semoga artikel ini dapat menambahkan wawasan\u00a0 dan pengetahuan baru untuk Anda.<\/p>\n<p>Terima Kasih<\/p>\n<p>&nbsp;<\/p>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-right kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;right&quot;,&quot;id&quot;:&quot;2783&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;0&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;0&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;0&quot;,&quot;greet&quot;:&quot;Jadilah yang pertama untuk memberi nilai&quot;,&quot;legend&quot;:&quot;0\\\/5 - (0 votes)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;title&quot;:&quot;Apa itu Google Display Network?&quot;,&quot;width&quot;:&quot;0&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 0px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 0px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 0px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 0px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 0px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 0px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 0px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 0px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 0px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 0px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            <span class=\"kksr-muted\">Jadilah yang pertama untuk memberi nilai<\/span>\n    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Pernahkan anda belanja online? Atau membuka website belanja online? Kira-kira produk apa saja yang pernah anda cari? Ya, pasti banyak orang sering membuka website belanja online kan? Produk yang dijual juga berbagai macam jenisnya seperti pakaian, produk kecantikan, alat kesehatan, peralatan hobi dan lain sebagainya. Nah, dengan anda membuka website tersebut tentu anda juga melihat [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":2784,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"twitter_2392824914_2392824914":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"enabled":false},"version":2}},"categories":[837,3,49,153],"tags":[913,909,910,912,911],"class_list":["post-2783","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-berita","category-blog","category-internet","category-pengetahuan-umum","tag-google-display","tag-google-display-network","tag-google-display-network-adalah","tag-google-display-network-size","tag-google-display-networks"],"featured_image_src":{"landsacpe":["https:\/\/hosteko.com\/htk-blog\/wp-content\/uploads\/2019\/11\/money.png",900,350,false],"list":["https:\/\/hosteko.com\/htk-blog\/wp-content\/uploads\/2019\/11\/money-555x216.png",463,180,true],"medium":["https:\/\/hosteko.com\/htk-blog\/wp-content\/uploads\/2019\/11\/money-300x117.png",300,117,true],"full":["https:\/\/hosteko.com\/htk-blog\/wp-content\/uploads\/2019\/11\/money.png",900,350,false]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Apa itu Google Display Network? - Hosteko Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hosteko.com\/blog\/apa-itu-google-display-network\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apa itu Google Display Network? - Hosteko Blog\" \/>\n<meta property=\"og:description\" content=\"Pernahkan anda belanja online? Atau membuka website belanja online? Kira-kira produk apa saja yang pernah anda cari? Ya, pasti banyak orang sering membuka website belanja online kan? Produk yang dijual juga berbagai macam jenisnya seperti pakaian, produk kecantikan, alat kesehatan, peralatan hobi dan lain sebagainya. 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Atau membuka website belanja online? Kira-kira produk apa saja yang pernah anda cari? Ya, pasti banyak orang sering membuka website belanja online kan? Produk yang dijual juga berbagai macam jenisnya seperti pakaian, produk kecantikan, alat kesehatan, peralatan hobi dan lain sebagainya. 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