{"id":3306,"date":"2020-04-07T08:13:36","date_gmt":"2020-04-07T08:13:36","guid":{"rendered":"https:\/\/hosteko.com\/blog\/?p=3306"},"modified":"2020-10-17T04:09:03","modified_gmt":"2020-10-17T04:09:03","slug":"mengenal-landing-page-dan-cara-kerjanya","status":"publish","type":"post","link":"https:\/\/hosteko.com\/blog\/mengenal-landing-page-dan-cara-kerjanya","title":{"rendered":"Mengenal Landing Page dan Cara Kerjanya"},"content":{"rendered":"<p>Terdapat beberapa elemen pada sebuah website seperti home page, menu, contact form, IP address, hosting dan landing page. Landing page merupakan salah satu elemen utama yang membantu untuk mendapatkan konversi sesuai keinginan. Semakin bagus dan efektif landing page yang dibuat akan semakin besar juga konversi yang akan didapat. Selain itu, landing page juga akan membantu anda untuk menghasilkan banyak uang hanya dengan website toko online. Namun, jika anda belum mengetahui tentang landing page, mari kita bahas.<\/p>\n<h2><strong>Apa itu Landing Page?<\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3308 aligncenter\" src=\"https:\/\/hosteko.com\/htk-blog\/wp-content\/uploads\/2020\/04\/landing-page.png\" alt=\"\" width=\"651\" height=\"409\" \/><\/p>\n<p>Landing page merupakan sebuah halaman yang didesain khusus untuk tujuan marketing. Tidak hanya pada website, sebutan \u201clanding page\u201d juga berlaku pada platform lain seperti media sosial, email, iklan berbayar dan lain sebagainya.<\/p>\n<h2><strong>Jenis Landing Page<\/strong><\/h2>\n<p><strong>1. Click Through<\/strong><\/p>\n<p>Click Through memiliki tujuan untuk mempengaruhi pengunjung mengklik halaman lain. Pada bisnis e-Commerce, anda dapat gunakan untuk menggambarkan produk agar konsumen tertarik melihat produk sebelum membelinya.<\/p>\n<p>Halaman landing page dilengkapi dengan <em>call to action<\/em> (CTA) yang terhubung langsung dengan halaman registrasi atau transaksi berikutnya. Adanya informasi yang rinci, user akan cenderung yakin untuk mengklik CTA penawaran.<\/p>\n<p><strong>2. Lead Generation<\/strong><\/p>\n<p>Lead Generation juga memiliki tombol CTA, namun user dapat langsung melakukan konversi di halaman ini tanpa berpindah ke halaman lainnya. Jenis landing page ini dirancang untuk mengumpulkan lead secara langsung. Artinya, user tidak akan melakukan tindakan tertentu sesuai dengan konversi yang diinginkan.\u00a0 Jenis halaman ini cocok untuk transaksi yang tidak memiliki resiko seperti memberikan kupon atau <em>news-letters<\/em> berhadiah.<\/p>\n<h2><strong>Manfaat menggunakan Landing Page<\/strong><\/h2>\n<p>Manfaat landing page lebih efektif untuk meningkatkan engagement user dan konversi. Selain itu juga cocok untuk anda yang memiliki\u00a0 keperluan <em>Search Engine Marketing<\/em> (SEM) dan kampanye berbisnis di media sosial. Halaman ini memiliki fokus ke pengunjung untuk melakukan <em>call to action<\/em> (CTA). Landing page dapat digunakan untuk download eBook, registrasi, mempelajari produk atau jasa baru, registrasi untuk mendapatkan demo atau trial, klaim penawaran produk dan lain sebagainya.<\/p>\n<h3><strong>Berikut contoh-contoh Landing Page<\/strong><\/h3>\n<p>Adapun beberapa contoh landing page yang bisa dijadikan referensi kebutuhan website anda, baik website pribadi, portofolio, perusahaan hingga bisnis online.<\/p>\n<p><strong>1. Toko Online<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3309\" src=\"https:\/\/hosteko.com\/htk-blog\/wp-content\/uploads\/2020\/04\/1-2.jpg\" alt=\"\" width=\"1024\" height=\"573\" srcset=\"https:\/\/hosteko.com\/htk-blog\/wp-content\/uploads\/2020\/04\/1-2.jpg 1024w, https:\/\/hosteko.com\/htk-blog\/wp-content\/uploads\/2020\/04\/1-2-768x430.jpg 768w, https:\/\/hosteko.com\/htk-blog\/wp-content\/uploads\/2020\/04\/1-2-555x311.jpg 555w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Rata-rata semua produk Lazada dibuat Landingpage seperti diatas. Hal ini bertujuan untuk memaksimalkan optimasi SEO yang dilakukan.<\/p>\n<p><strong>2. Web Hosting<\/strong><\/p>\n<p>Berikut salah satu contoh landing page yang dimiliki hosteko<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3310\" src=\"https:\/\/hosteko.com\/htk-blog\/wp-content\/uploads\/2020\/04\/2-1.jpg\" alt=\"\" width=\"1348\" height=\"652\" srcset=\"https:\/\/hosteko.com\/htk-blog\/wp-content\/uploads\/2020\/04\/2-1.jpg 1348w, https:\/\/hosteko.com\/htk-blog\/wp-content\/uploads\/2020\/04\/2-1-1024x495.jpg 1024w, https:\/\/hosteko.com\/htk-blog\/wp-content\/uploads\/2020\/04\/2-1-768x371.jpg 768w, https:\/\/hosteko.com\/htk-blog\/wp-content\/uploads\/2020\/04\/2-1-555x268.jpg 555w, https:\/\/hosteko.com\/htk-blog\/wp-content\/uploads\/2020\/04\/2-1-1110x537.jpg 1110w\" sizes=\"auto, (max-width: 1348px) 100vw, 1348px\" \/><\/p>\n<p><strong>3. Kosmetik<\/strong><\/p>\n<p>Dapat kita lihat marks cosmetic menggunakan halaman awal untuk memperkenalkan produknya untuk segala kebutuhan<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3311\" src=\"https:\/\/hosteko.com\/htk-blog\/wp-content\/uploads\/2020\/04\/3.jpg\" alt=\"\" width=\"512\" height=\"330\" \/><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-right kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;right&quot;,&quot;id&quot;:&quot;3306&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;1&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;0&quot;,&quot;greet&quot;:&quot;Jadilah yang pertama untuk memberi nilai&quot;,&quot;legend&quot;:&quot;5\\\/5 - (1 vote)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;title&quot;:&quot;Mengenal Landing Page dan Cara Kerjanya&quot;,&quot;width&quot;:&quot;110&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 0px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 0px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 0px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 0px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 0px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 110px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 0px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 0px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 0px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 0px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 0px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 17.6px;\">\n            5\/5 - (1 vote)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Terdapat beberapa elemen pada sebuah website seperti home page, menu, contact form, IP address, hosting dan landing page. Landing page merupakan salah satu elemen utama yang membantu untuk mendapatkan konversi sesuai keinginan. Semakin bagus dan efektif landing page yang dibuat akan semakin besar juga konversi yang akan didapat. Selain itu, landing page juga akan membantu [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":3307,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"twitter_2392824914_2392824914":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"enabled":false},"version":2}},"categories":[3,49],"tags":[1203,1205,1204,1201,1202],"class_list":["post-3306","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-internet","tag-definisi-landing-page","tag-jenis-landing-page","tag-landing-page-website","tag-pengertian-landing-page","tag-pengertian-landing-page-web"],"featured_image_src":{"landsacpe":["https:\/\/hosteko.com\/htk-blog\/wp-content\/uploads\/2020\/04\/cloud-1.png",900,350,false],"list":["https:\/\/hosteko.com\/htk-blog\/wp-content\/uploads\/2020\/04\/cloud-1-555x216.png",463,180,true],"medium":["https:\/\/hosteko.com\/htk-blog\/wp-content\/uploads\/2020\/04\/cloud-1-300x117.png",300,117,true],"full":["https:\/\/hosteko.com\/htk-blog\/wp-content\/uploads\/2020\/04\/cloud-1.png",900,350,false]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mengenal Landing Page dan Cara Kerjanya - Hosteko Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hosteko.com\/blog\/mengenal-landing-page-dan-cara-kerjanya\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mengenal Landing Page dan Cara Kerjanya - Hosteko Blog\" \/>\n<meta property=\"og:description\" content=\"Terdapat beberapa elemen pada sebuah website seperti home page, menu, contact form, IP address, hosting dan landing page. 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Selain itu, landing page juga akan membantu [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hosteko.com\/blog\/mengenal-landing-page-dan-cara-kerjanya\" \/>\n<meta property=\"og:site_name\" content=\"Hosteko Blog\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-07T08:13:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-17T04:09:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hosteko.com\/htk-blog\/wp-content\/uploads\/2020\/04\/cloud-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sallu Warni\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sallu Warni\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/hosteko.com\/blog\/mengenal-landing-page-dan-cara-kerjanya#article\",\"isPartOf\":{\"@id\":\"https:\/\/hosteko.com\/blog\/mengenal-landing-page-dan-cara-kerjanya\"},\"author\":{\"name\":\"Sallu Warni\",\"@id\":\"https:\/\/hosteko.com\/blog\/#\/schema\/person\/484eb0b396ffc594205efac1ad2c3b8a\"},\"headline\":\"Mengenal Landing Page dan Cara Kerjanya\",\"datePublished\":\"2020-04-07T08:13:36+00:00\",\"dateModified\":\"2020-10-17T04:09:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/hosteko.com\/blog\/mengenal-landing-page-dan-cara-kerjanya\"},\"wordCount\":379,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/hosteko.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/hosteko.com\/blog\/mengenal-landing-page-dan-cara-kerjanya#primaryimage\"},\"thumbnailUrl\":\"https:\/\/hosteko.com\/htk-blog\/wp-content\/uploads\/2020\/04\/cloud-1.png\",\"keywords\":[\"definisi landing page\",\"jenis landing page\",\"landing page website\",\"pengertian landing page\",\"pengertian landing page web\"],\"articleSection\":[\"Blog\",\"internet\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/hosteko.com\/blog\/mengenal-landing-page-dan-cara-kerjanya#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hosteko.com\/blog\/mengenal-landing-page-dan-cara-kerjanya\",\"url\":\"https:\/\/hosteko.com\/blog\/mengenal-landing-page-dan-cara-kerjanya\",\"name\":\"Mengenal Landing Page dan Cara Kerjanya - Hosteko Blog\",\"isPartOf\":{\"@id\":\"https:\/\/hosteko.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/hosteko.com\/blog\/mengenal-landing-page-dan-cara-kerjanya#primaryimage\"},\"image\":{\"@id\":\"https:\/\/hosteko.com\/blog\/mengenal-landing-page-dan-cara-kerjanya#primaryimage\"},\"thumbnailUrl\":\"https:\/\/hosteko.com\/htk-blog\/wp-content\/uploads\/2020\/04\/cloud-1.png\",\"datePublished\":\"2020-04-07T08:13:36+00:00\",\"dateModified\":\"2020-10-17T04:09:03+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/hosteko.com\/blog\/mengenal-landing-page-dan-cara-kerjanya#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/hosteko.com\/blog\/mengenal-landing-page-dan-cara-kerjanya\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/hosteko.com\/blog\/mengenal-landing-page-dan-cara-kerjanya#primaryimage\",\"url\":\"https:\/\/hosteko.com\/htk-blog\/wp-content\/uploads\/2020\/04\/cloud-1.png\",\"contentUrl\":\"https:\/\/hosteko.com\/htk-blog\/wp-content\/uploads\/2020\/04\/cloud-1.png\",\"width\":900,\"height\":350},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/hosteko.com\/blog\/mengenal-landing-page-dan-cara-kerjanya#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/hosteko.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mengenal Landing Page dan Cara Kerjanya\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/hosteko.com\/blog\/#website\",\"url\":\"https:\/\/hosteko.com\/blog\/\",\"name\":\"Hosteko Blog\",\"description\":\"Berita &amp; 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